Sol de Janeiro was built from a place of love for self and community. Today, the Foundation channels that same energy into all we do.
SEE OUR WORK
Heela Yang, Founder and CEO of Sol de Janeiro, has always believed in the power of beauty, both in self-expression and in shaping a better world. She is also attuned to the challenges women, girls, and Mother Nature face. Determined to address those challenges, Heela paired her global platform with her passion for sustainability to create the Sol de Janeiro Foundation. With a focus on promoting biodiversity and empowering women and girls, the Foundation works to inspire beauty in many forms.
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"Sol de Janeiro was built with heart, and the Foundation is how we extend that heart beyond our products. I feel incredibly grateful that our brand has created a real connection with so many people, and with that comes the responsibility to give back with intention. The Sol de Janeiro Foundation is about using our growth to support others, invest in communities, and make our impact count where it matters most."
Co-Founder, CEO
chair of the SDJ Foundation Board
We believe in the coexistence of purpose, progress, and business success.
Sol de Janeiro is committed to improving its operational sustainability, but change at scale takes time. The Foundation allows us to pair immediate, external impact with internal, long-term initiatives.
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Today’s actions will decide tomorrow’s reality. Click below to learn more about the work we’re investing in and why.
See The Future
